Such changes occurred for the first time in 60 years.
The head of the company, Pekka Lundmark, said that the former logo was more associated with mobile phones, but at the moment the brand is also busy releasing other products. Nokia also develops technologies for business, industrial digitalization and 5G networks. Therefore, there was a need to change the logo, which lost its corporate blue color.
According to Lundmark, the company wants to enter only those businesses where there are global prospects to take a leading position.
Lundmark also noted that the rebranding is also related to the development plan adopted in 2020. The plan is to “reboot, accelerate and expand. At the moment, the first stage is being completed - after changing the logo and positioning, the second stage should start, but information about it has not yet been disclosed. The head of Nokia also hinted that now the brand is focusing on selling devices not to private consumers, but to other firms.
The head of the company, Pekka Lundmark, said that the former logo was more associated with mobile phones, but at the moment the brand is also busy releasing other products. Nokia also develops technologies for business, industrial digitalization and 5G networks. Therefore, there was a need to change the logo, which lost its corporate blue color.
According to Lundmark, the company wants to enter only those businesses where there are global prospects to take a leading position.
Lundmark also noted that the rebranding is also related to the development plan adopted in 2020. The plan is to “reboot, accelerate and expand. At the moment, the first stage is being completed - after changing the logo and positioning, the second stage should start, but information about it has not yet been disclosed. The head of Nokia also hinted that now the brand is focusing on selling devices not to private consumers, but to other firms.
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