Analysts from the company Counterpoint posted a report on flagship devices for the past year. The reduced total volume of shipments did not interfere with the quite stable state of the premium segment of devices (from $600). It is curious that 3/4 of the market in this category was occupied by one brand.
In the first place in the premium segment is Apple with 75% of the total number of shipments. Analysts note that some interruptions in logistics prevented the Cupertinos from grabbing an even larger share. The 2nd line went to Samsung (16%). The volume of deliveries of premium smartphones sank by 5% compared to 2021.
It is also noted that sales of Android smartphones are inferior to iOS devices, which occupy 75% of the total sales of flagships. Xiaomi and HUAWEI in 2022 began to sell less premium devices by 40% and 44% compared to 2021.
Although there are rumors about the price increase for the iPhone 15 Pro and Pro Max, experts believe that the demand for apple products will remain stable due to the increase in the number of hardware updates in new products.
In the first place in the premium segment is Apple with 75% of the total number of shipments. Analysts note that some interruptions in logistics prevented the Cupertinos from grabbing an even larger share. The 2nd line went to Samsung (16%). The volume of deliveries of premium smartphones sank by 5% compared to 2021.
It is also noted that sales of Android smartphones are inferior to iOS devices, which occupy 75% of the total sales of flagships. Xiaomi and HUAWEI in 2022 began to sell less premium devices by 40% and 44% compared to 2021.
Although there are rumors about the price increase for the iPhone 15 Pro and Pro Max, experts believe that the demand for apple products will remain stable due to the increase in the number of hardware updates in new products.
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