On March 8, Apple held a traditional spring presentation of its upcoming gadgets. All the main announcements of the Cupertino players can be found here.
Apple TV+ and baseball
The presentation began with the presentation of new features of Apple TV+ branded streaming service. Now subscribers will be able to broadcast two baseball games every week every Friday. The agreement between Apple and Major League Baseball will allow baseball fans from eight countries to watch fights from the start of the next regular season. In addition, shows with highlights and match analysis will be available to fans every evening. Subscribers from the US and Canada will also have access to a round-the-clock live broadcast with replays, news and analysis from experts.
New Color Options for iPhone 13 and 13 Pro Cases
The next block introduced two new colors for the iPhone 13 and 13 Pro - green for the standard and Alpine Green for the Pro version. At the moment, the regular iPhone of the current generation is available in black, red, white, blue and pink colors. The color scheme for the 13 Pro is as follows - dark gray, blue, silver and gold color options for the cases. All technical specifications remain the same, as well as the cost of the devices – $699 will be asked for a regular iPhone 13, and $999 will have to be paid for the 13 Pro. It will be possible to buy smartphones in the United States from March 18.
Updated iPhone SE (5G)
The 3rd iteration of the budget iPhone SE has an older design and improved specs. Among the improvements worth noting is the A15 Bionic processor, identical to the iPhone 13 chip, working with a quad-core GPU. Thanks to this filling, the novelty will function 2.2 times faster than the iPhone 8.
As for the body materials, they are similar to the iPhone 13 and 13 Pro. The screen and back panel will receive protective glasses that will protect the device from the effects of falls. The 4.7-inch display itself is made using Retina technology. It is noted that in the production of iPhone SE (2022) a large amount of environmentally recycled materials was used.
A 12 MP camera with Deep Fusion technology will be responsible for shooting video and photos, which allows you to get more detailed pictures. Smart HDR will improve the image quality on its own.
The cost of the iPhone SE (2022) will be higher than its predecessor - $ 429 instead of the old 399. It will be available in 64/128/256 GB memory options and in three colors: Midnight Blue, Starlight White and Product Red. It will be possible to pre-order the device from March 11 in the USA, the shipment of the first batches of devices will take place on March 18.
Updated iPad Air
The new model of the tablet from Cupertino has an old design, only the internal elements have been updated. The main change is the more powerful M1 processor, which, thanks to the work in conjunction with the A14 chip, has a 60% increase in performance. It is also worth noting that the GPU power has doubled.
The main camera remained the same (12 MP), and the 7-megapixel one was replaced with a 12-megapixel one. There is also support for Apple Center Stage technology, thanks to which the camera can hold the image in the frame during video calls.
The 10.9-inch display has a maximum brightness of 500 nits and HDR support to view content comfortably.
The device supports the 5G standard and has a USB-C connector that provides a data transfer rate of 10 Gb / s, which is twice as fast as its predecessor. Also, the device has support for Touch ID, a fingerprint scanner is embedded in the power button.
The tablet will be offered with internal storage sizes of 64-256 GB. It will be available with Wi-Fi only or Wi-Fi+ 5G support. Available body colors are gray, pink, purple, blue, silver-gold.
Depending on the amount of storage and support for communication standards, the updated iPad Air will cost $599-749. For an additional fee, you can take an Apple Pencil stylus with a magnetic attachment to the side, Magic Keyboard and Smart Keyboard Folio, Smart Folio cover.
Processor M1 Ultra
In the line of M1-based processors, Apple has replenished in the form of a new M1 Ultra solution. It has an increased size and performance comparable to two M1 Max, combined with Apple's UltraFusion architecture. The inter-processor connection in it goes at a speed of 2.5 TB / s, which is twice the M1 Max.
The M1 Ultra has 16 high-performance and 4 power-efficient cores. It also has 64 GPU cores, a 32-core neural engine for AI processing, and support for up to 128 gigabytes of RAM.
The processor will be equipped with the Mac Studio desktop PC, also presented at this event, about it later.
Studio Display - 5K monitor
The new Studio Display is the solution for professionals. It's similar to the Pro Display XDR, but it doesn't come with an auxiliary hinge, which isn't included as standard. The hinge, as well as the bracket coated with nanotexture, are purchased separately, the cost has not yet been announced.
The monitor is powered by the A13 Bionic chip. The screen is created using Retina technology, it has a diagonal of 27 inches, 5K resolution, maximum brightness of 600 nits, a billion displayable colors, support for True Tone technology for less eye strain when viewing content.
Other interesting details include a 12MP camera, six speakers with spatial audio technology, three USB-C ports up to 10Gbps, and a Thunderbolt 4 (96W) port.
The display will be available from $1599.
Mac Studio - a new desktop PC for advanced content makers
The all-in-one Mac Studio is somewhat visually similar to the Mac mini, but has smoother edges. The computer case measures 195.58 x 111.76 mm. Mac Studio will be available with the M1 Max chipset, as well as the aforementioned M1 Ultra (up to 48 GB of VRAM for 64 graphics cores and 20 processor cores). In addition, he will receive an improved heat dissipation system.
In the most advanced configuration, the computer will have 128 GB of RAM and 8 TB of storage capacity with speeds up to 7.4 Gb / s. On the back of the PC case, you will see four Thunderbolt 4 ports, 10 GB Ethernet, two USB-A connectors, HDMI and 3.5 mm ports. On the front, there will be another pair of Thunderbolt 4 and an SD-drive slot.
The computer received support for the simultaneous output of up to 90 million pixels and up to eighteen 8K ProRes 422 streams.
The starting price of the desktop is $3,999.
You can watch the full Apple presentation in video format below.
Apple TV+ and baseball
The presentation began with the presentation of new features of Apple TV+ branded streaming service. Now subscribers will be able to broadcast two baseball games every week every Friday. The agreement between Apple and Major League Baseball will allow baseball fans from eight countries to watch fights from the start of the next regular season. In addition, shows with highlights and match analysis will be available to fans every evening. Subscribers from the US and Canada will also have access to a round-the-clock live broadcast with replays, news and analysis from experts.
New Color Options for iPhone 13 and 13 Pro Cases
The next block introduced two new colors for the iPhone 13 and 13 Pro - green for the standard and Alpine Green for the Pro version. At the moment, the regular iPhone of the current generation is available in black, red, white, blue and pink colors. The color scheme for the 13 Pro is as follows - dark gray, blue, silver and gold color options for the cases. All technical specifications remain the same, as well as the cost of the devices – $699 will be asked for a regular iPhone 13, and $999 will have to be paid for the 13 Pro. It will be possible to buy smartphones in the United States from March 18.
Updated iPhone SE (5G)
The 3rd iteration of the budget iPhone SE has an older design and improved specs. Among the improvements worth noting is the A15 Bionic processor, identical to the iPhone 13 chip, working with a quad-core GPU. Thanks to this filling, the novelty will function 2.2 times faster than the iPhone 8.
As for the body materials, they are similar to the iPhone 13 and 13 Pro. The screen and back panel will receive protective glasses that will protect the device from the effects of falls. The 4.7-inch display itself is made using Retina technology. It is noted that in the production of iPhone SE (2022) a large amount of environmentally recycled materials was used.
A 12 MP camera with Deep Fusion technology will be responsible for shooting video and photos, which allows you to get more detailed pictures. Smart HDR will improve the image quality on its own.
The cost of the iPhone SE (2022) will be higher than its predecessor - $ 429 instead of the old 399. It will be available in 64/128/256 GB memory options and in three colors: Midnight Blue, Starlight White and Product Red. It will be possible to pre-order the device from March 11 in the USA, the shipment of the first batches of devices will take place on March 18.
Updated iPad Air
The new model of the tablet from Cupertino has an old design, only the internal elements have been updated. The main change is the more powerful M1 processor, which, thanks to the work in conjunction with the A14 chip, has a 60% increase in performance. It is also worth noting that the GPU power has doubled.
The main camera remained the same (12 MP), and the 7-megapixel one was replaced with a 12-megapixel one. There is also support for Apple Center Stage technology, thanks to which the camera can hold the image in the frame during video calls.
The 10.9-inch display has a maximum brightness of 500 nits and HDR support to view content comfortably.
The device supports the 5G standard and has a USB-C connector that provides a data transfer rate of 10 Gb / s, which is twice as fast as its predecessor. Also, the device has support for Touch ID, a fingerprint scanner is embedded in the power button.
The tablet will be offered with internal storage sizes of 64-256 GB. It will be available with Wi-Fi only or Wi-Fi+ 5G support. Available body colors are gray, pink, purple, blue, silver-gold.
Depending on the amount of storage and support for communication standards, the updated iPad Air will cost $599-749. For an additional fee, you can take an Apple Pencil stylus with a magnetic attachment to the side, Magic Keyboard and Smart Keyboard Folio, Smart Folio cover.
Processor M1 Ultra
In the line of M1-based processors, Apple has replenished in the form of a new M1 Ultra solution. It has an increased size and performance comparable to two M1 Max, combined with Apple's UltraFusion architecture. The inter-processor connection in it goes at a speed of 2.5 TB / s, which is twice the M1 Max.
The M1 Ultra has 16 high-performance and 4 power-efficient cores. It also has 64 GPU cores, a 32-core neural engine for AI processing, and support for up to 128 gigabytes of RAM.
The processor will be equipped with the Mac Studio desktop PC, also presented at this event, about it later.
Studio Display - 5K monitor
The new Studio Display is the solution for professionals. It's similar to the Pro Display XDR, but it doesn't come with an auxiliary hinge, which isn't included as standard. The hinge, as well as the bracket coated with nanotexture, are purchased separately, the cost has not yet been announced.
The monitor is powered by the A13 Bionic chip. The screen is created using Retina technology, it has a diagonal of 27 inches, 5K resolution, maximum brightness of 600 nits, a billion displayable colors, support for True Tone technology for less eye strain when viewing content.
Other interesting details include a 12MP camera, six speakers with spatial audio technology, three USB-C ports up to 10Gbps, and a Thunderbolt 4 (96W) port.
The display will be available from $1599.
Mac Studio - a new desktop PC for advanced content makers
The all-in-one Mac Studio is somewhat visually similar to the Mac mini, but has smoother edges. The computer case measures 195.58 x 111.76 mm. Mac Studio will be available with the M1 Max chipset, as well as the aforementioned M1 Ultra (up to 48 GB of VRAM for 64 graphics cores and 20 processor cores). In addition, he will receive an improved heat dissipation system.
In the most advanced configuration, the computer will have 128 GB of RAM and 8 TB of storage capacity with speeds up to 7.4 Gb / s. On the back of the PC case, you will see four Thunderbolt 4 ports, 10 GB Ethernet, two USB-A connectors, HDMI and 3.5 mm ports. On the front, there will be another pair of Thunderbolt 4 and an SD-drive slot.
The computer received support for the simultaneous output of up to 90 million pixels and up to eighteen 8K ProRes 422 streams.
The starting price of the desktop is $3,999.
You can watch the full Apple presentation in video format below.
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