American Truck Simulator has real advertising and it works

The ATS developers added advertising to their game not only for virtual companies, but also for real-life companies.

Thus, SCS Software said that it is collaborating with the logistics firm ArcBest/ABF, which deals with cargo transportation. It recently became known that thanks to advertising in the game, ArcBest/ABF received about 40 responses from those wishing to join the company as employees.

In honor of the successful collaboration, the developers of American Truck Simulator have released a trailer skin with the ArcBest/ABF logo. It is available in the Steam Workshop.