Electronic Arts will add NFTs to its sports games

To do this, EA will partner with American sportswear and footwear brand Nike.



EA Sports and Nike Virtual Studios have partnered to "unlock the latest levels of customization." The Nike division is engaged in NFT products with the name. SWOOHS, so it's likely that future EA sports sims will have the option to purchase virtual clothing, shoes, and accessories.



Earlier it became known that EA Sports refused further cooperation with FIFA, so the company's subsequent football simulators will be released under the name EA Sports FC. With a high degree of probability, NFT clothing will appear there.