Analysts consider GTA 6's price at $70 optimal; increasing it to $100 would result in losses.

As pre-orders for Grand Theft Auto 6 begin to open, debate continues among players about the possible price of Rockstar Games' new hit. Many speculate that the publisher could raise the price of the standard version above the usual $60-70, which has sparked concerns in the community.

MiDiA Research conducted its own study, the results of which were published by IGN. According to the analysts, a $70 price tag for GTA 6 will be the most profitable. The calculations were based on the Gabor-Granger model, a "price ladder" method based on surveys of over two thousand US players.

Experts concluded that the $100 price tag, which is being actively discussed online, is unjustified. Although some audiences are willing to pay more, overall sales revenue at this price will be lower than at the standard price of $69.99, as a significant portion of buyers will simply decline the purchase.

Thus, analysts are confident that the traditional price of $70 will allow GTA 6 to maintain a balance between maximum profit and accessibility for a mass audience.