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Netflix's 'The Squid Game' Mobile Game Gets Over 10 Million Downloads in First Month

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Netflix's 'The Squid Game' Mobile Game Gets Over 10 Million Downloads in First Month
The streaming service celebrates the outstanding success of the mobile project Squid Game: Unleashed, which has become a real hit. Since its release on December 17, 2024, the game has already reached 10.7 million downloads, according to analysts at AppMagic. The launch of Season 2 of the series played a key role in attracting an audience to the game, which entered the top 5 most popular Netflix projects.

Netflix's 'The Squid Game' Mobile Game Gets Over 10 Million Downloads in First Month


Squid Game: Unleashed offers players to participate in challenges familiar from the cult series, as well as in other modes based on classic games for children. Interest in the project was significantly fueled by the release of Season 2 of the South Korean show, which allowed the project to take a confident 5th place in the ranking of mobile streaming titles.



Squid Game: Unleashed gained the greatest popularity in the United States, where it was downloaded 1.8 million times. Other countries with high player activity include Brazil, Mexico and India. The peak download rate was on January 4, when the game was downloaded and installed 1.6 million times in one day.

By platform, the majority of downloads came from the App Store (7.4 million), while Google Play recorded 3.3 million installations. For comparison, the leader among Netflix games remains GTA: San Andreas, which has collected 33.8 million downloads.



A special feature of Squid Game: Unleashed was its free distribution, which distinguishes it from other Netflix mobile titles that require an active subscription. Thanks to this strategy, the project was able to attract a wide audience and become one of the company's main successes in the mobile gaming segment.
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