Game adaptations are becoming a sales driver: Fallout and The Last of Us have seen audience growth nearly fivefold.

Ampere Analysis published a study showing that film adaptations significantly boost interest in video games. On average, the number of active players in the corresponding franchises increases by 203% after the release of TV series, while films produce a more modest result of around 48%.

The most striking example was Amazon's Fallout series, which attracted over 100 million viewers. Its premiere sparked a 491% increase in interest in the video game franchise, with approximately 80% of the audience being newcomers to the franchise. Fallout 4 and Fallout 76 were the most popular.

The impact of The Last of Us adaptation was equally significant, increasing gamer activity by approximately 156%. Netflix's animated series Devil May Cry saw a 359% increase, reviving interest in a franchise that had long been on the back burner.

Even Minecraft, despite its already huge audience, saw a 30% increase after the release of its film adaptation, which, on a project's scale, translates to millions of new users.

Analysts note that film adaptations are becoming a powerful marketing tool, capable of breathing new life into old titles and attracting entirely new audiences.