Saints Row creator believes GTA 6 deserves a $100 price tag

Former design director for the original Saints Row, Chris Stockman, stated that Grand Theft Auto 6 could cost $100—and he believes it truly deserves that price.

The developer noted that Rockstar is the only studio that can afford such a price without damaging its reputation. He believes that the scale and level of development of GTA 6 will justify any price the publisher sets.

Stockman emphasized that other companies should not try to follow suit, as such an initiative could provoke a negative reaction from players. He also noted that not all projects possess the quality and ambition to justify the price of Rockstar's flagship.

Previously, analysts noted that about a third of the series' fans would be willing to pay $100 for GTA 6 if the project truly offers an unprecedented level of content and technology.