Apple has achieved a record 69 percent share of the US smartphone market

According to a report from analytics firm Counterpoint Research, Apple set a historic high for smartphone market share in the US, reaching 69% by the end of Q4 2025. While overall smartphone sales in the US grew by just 1% year-over-year, Apple increased its share from 65% to a record 69%, demonstrating exceptional performance in a stagnant market. The company's main competitors were Android device makers, whose positions significantly weakened during the reporting period.

A key factor in this success was strong sales of the budget iPhone 16e and the flagship iPhone 17 series, with the iPhone 17 Pro Max proving to be the most popular model. Aggressive subsidy programs from major US carriers, which made Apple devices more accessible to a wider audience, also played a significant role. At the same time, Samsung's share declined from 18% to 13%, reflecting intensifying competition in the premium segment.