A massive GTA VI advertising campaign will begin this summer

Publisher Take-Two Interactive has officially announced the start of a major promotional campaign for GTA VI. This information was contained in a press release distributed by the company following the release of its third-quarter financial report. The events will begin this coming summer.

In the same document, the publisher confirmed the game's release date: November 19, 2026. Take-Two CEO Strauss Zelnick again expressed complete confidence in meeting this deadline, indirectly indicating no plans to further delay the game. Separately, in a comment to Variety, Zelnick denied rumors about a possible delayed release of physical copies on discs, presumably due to fears of leaks, stating that such a scenario is not included in the company's plans.